Bearing standards
What we are
What we actually do
Our standards
Evidence over hype
If the strongest evidence for an ingredient comes from a delivery method the product doesn’t use, we say so plainly.
Specific claims get specific checks
We name real products and compare stated claims to demonstrated results.
We disclose our own limits
Where a finding is based on a small sample or a source with a commercial interest, we say so in the piece itself.
No pay-for-play, ever
We do not accept payment or free product in exchange for a favorable mention.